Privacy Policy
This privacy policy explains how Academia do Conteúdo collects, uses, discloses, and protects information gathered through our online platform and services. We are committed to protecting your privacy and handling your data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
Information We Collect
We collect information to provide and improve our services. The types of information we collect include:
- Information you provide to us directly: This includes information you give us when you register for an account, enroll in a course, make a purchase, contact support, or interact with our services. This may include your name, email address, payment information, and any content you submit (such as course assignments or comments).
- Information collected automatically: When you access or use our site, we may automatically collect certain information, such as your IP address, browser type, operating system, referring URLs, device identifiers, and information about your usage patterns (e.g., courses viewed, time spent on pages, clickstream data). This is done through cookies and similar technologies.
- Information from other sources: We may receive information about you from third parties, such as our business partners, service providers, or publicly available sources, where permitted by law.
How We Use Your Information
We use the information we collect for various purposes, including:
- To provide and maintain our services: Delivering the courses and content you access, processing your transactions, managing your account.
- To improve and personalize our services: Understanding how you use our site to enhance features, develop new offerings, and customize your learning experience.
- To communicate with you: Sending you service-related notifications, updates, marketing communications (where you have consented), and responding to your inquiries.
- For analytics and research: Analyzing usage trends to understand our audience and improve our content and site performance.
- For security and fraud prevention: Protecting our platform and users from fraudulent or malicious activity.
- To comply with legal obligations: Meeting legal, regulatory, or compliance requirements.
We process your personal data based on the following legal grounds:
- Your consent: Where you have given us explicit consent to process your data for a specific purpose. You can withdraw your consent at any time.
- Performance of a contract: Where processing is necessary for the performance of a contract with you (e.g., providing you with access to a course you purchased).
- Legal obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
- Legitimate interests: Where processing is necessary for the purposes of our legitimate interests or those of a third party, provided your fundamental rights and freedoms do not override those interests (e.g., improving our services, marketing, preventing fraud).
Sharing and Disclosure of Information
We may share your information with third parties under the following circumstances:
- Service Providers: We engage trusted third-party companies and individuals to perform services on our behalf (e.g., payment processing, hosting, analytics, customer support). These third parties are authorized to use your personal information only as necessary to provide these services to us.
- Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.
- Legal Requirements: We may disclose your information if required to do so by law, regulation, or legal process (e.g., in response to a subpoena or court order), or to protect our rights, property, or safety, and the rights, property, or safety of others.
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
We do not sell your personal information to third parties.
Data Security
We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.
Your Data Protection Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data. These may include the right to:
- Access: Request a copy of the personal information we hold about you.
- Rectification: Request that we correct any inaccurate or incomplete personal information.
- Erasure: Request that we delete your personal information, subject to certain legal exceptions.
- Restriction: Request that we restrict the processing of your personal information in certain circumstances.
- Object: Object to the processing of your personal information, particularly for direct marketing purposes or based on legitimate interests.
- Data Portability: Request to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
- Withdraw Consent: Withdraw your consent at any time where processing is based on consent.
To exercise these rights, please contact us using the details provided below. We will respond to your request in accordance with applicable law.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our site and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personally identifiable information from children under 16 without parental consent. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
Links to Other Sites
Our site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Changes to This Privacy Policy
We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. Changes are effective when they are posted on this page. We encourage you to review this privacy policy periodically for any changes.
Contact Us
If you have any questions about this privacy policy or our data practices, please contact us in writing at:
Academia do Conteúdo
Rua Bela Cintra, 1050
5th Floor
São Paulo, São Paulo, 01415-000
Brazil